digital SIDEBAR's revolutionary 'white space solution' is turning mobile networks into the most effective advertising and promotional channel ever developed.

Advertisements, promotions and other types of content are delivered to consumers in prime time - while they interact with their mobile devices - ensuring optimum user response and brand recall.

SIDEBAR's feature-rich platform provides advertisers with the following:

• Targeted Reach, to engaged consumers via cognitive scheduling. This highly sophisticated system enables targeting by demographic, psychographic, users' expressed preferences, historical use patterns, day, time and geography
• Interactive Content, multiple screens, successive layers and deep links to interactive content
• Immediate On-Device Actionable Content, click-to-video, click-to-call, click-to-content, click-to-SMS
• Viral Marketing, SIDEBAR's "share" feature promotes viral marketing, one-to-one and one-to-many
• Creative Asset Optimization, a minimum set of creative assets can be optimized for all mobile devices
• Campaign Management, Tracking and Reporting
• High Consumer Interest, over half of consumers aged 16-34 are receptive to ads, promotions and content delivered through the SIDEBAR channel