digital SIDEBAR's revolutionary approach to mobile advertising and content discovery transforms the real estate tied to device functions into a valuable high-reach promotional channel

digital SIDEBAR's patent-pending solution inserts content into the white space associated with user-actuated functions on mobile devices. This revolutionary approach to mobile advertising, promotion and content discovery was designed with the user in mind - the consumer experience is unobtrusive, targeted, engaging and interactive.

SIDEBAR presents significant opportunities for mobile operators to increase ARPU by:

• Creating high-reach targeted inventory for promotions and advertising
• Proactively stimulating discovery and consumption of content and data services
• Enhancing customer satisfaction and loyalty through a personalized marketing channel

SIDEBAR offers mobile operators the following features:

• Highly Configurable Client-Server Solution, gives mobile operators control over the type of content, number of daily displays, intervals between displays and length of displays
• Cognitive Scheduling, a sophisticated system enabling delivery of personalized highly targeted content by demographic, psychographic, users' expressed preferences, historical use patterns, day, time and geography.
• On-Device Response, click-to-video, click-to-call, click-to-content, click-to-SMS
• Viral Mechanism, enabling users to forward ads, content and promotions to other mobile consumers, one-to-one and one-to-many
• Multi-Platform On-Device Ad Serving, SIDEBAR can apply cognitive scheduling to multiple applications on mobile devices for truly synergistic campaigns
• Robust Campaign Management, Tracking, Reporting and Billing system
• Creative Asset Optimization, requires a minimum of creative assets which can be optimized for all mobile devices
• Rapidly Scalable System, SIDEBAR can be customized to meet mobile operators' specifications. The system can be implemented and managed as an ASP by digital SIDEBAR's highly experienced team; the platform can also be used in conjunction with operators' select partners and ad sales organizations
• Advertising Sales, digital SIDEBAR's team has unparalleled expertise. Some of the world's largest advertising agencies and consumer brands are enthusiastic about employing the SIDEBAR solution and have already partnered with digital SIDEBAR
• Downloadable SIDEBAR Client, available for the following platforms:
• Blackberry
• BREW
• Symbian S60
• Windows Mobile OS

SIDEBAR is also available for java enabled handsets and applications.