SIDEBAR creates next generation prime time by delivering relevant content to engaged mobile consumers

Highly targeted content, promotions and advertisements are delivered to opted-in consumers while they use their mobile devices. Users receive valuable offers, incentives and subsidized content before and after calls, and with notifications of incoming and outgoing SMS. Users can interact with content at the time of display or later via the SIDEBAR repository.

• Opt-in service and privacy according to the MMA's established code of conduct
• Content, ads and promotions tailored specifically to users' expressed and demonstrated preferences
• Value propositions and incentives, such as subsidized content or service

Consumer research supports SIDEBAR

20% of respondents went from 'adverse' to 'favorable' in their stated perception of mobile advertising after viewing the SIDEBAR demo.

Persons 16-24

• 58% receptive to SIDEBAR
• 37% likely to try SIDEBAR
• 32% would share content with friends
• 35% interested in watching movie trailers
• 31% interested in mobile video and music after the SIDEBAR demo

Persons 25-34

• 46% receptive to SIDEBAR
• 28% likely to try SIDEBAR
• 21% would share content with friends
• 26% interested in mobile video and music after the SIDEBAR demo
• 29% interested in watching movie trailers

Source: m:metrics